Project: No Excuses Marketing 2014: Demonstrate Value and Drive Results Company: Madison, Wisconsin Chapter of the American Marketing Association Challenge: Plan and organize the chapter’s 6th annual marketing conference event, attracting marketing professionals from across southern Wisconsin and northern Illinois. Action: As the conference committee chair, I invited other talented and well-connected Madison-area marketers to […]
For my redesigned website, I worked with my friend Andrea Wendorf to create a great new logo. You can find her online at AndreaWendorf.com. She is a tremendously talented designer and so easy to work with. We talked about the process in this video. Watch:
Project: #WhereinWisconsin Wednesdays Company: AnchorBank, a Wisconsin-based financial institution, recently acquired by Old National Bank Challenge: To make a strong brand connection with its home state of Wisconsin through its social media pages on Facebook and Twitter and to increase social media engagement. Action: Using an existing archive of photos submitted by customers and fans […]