Project: #WhereinWisconsin Wednesdays
Company: AnchorBank, a Wisconsin-based financial institution, recently acquired by Old National Bank
Challenge: To make a strong brand connection with its home state of Wisconsin through its social media pages on Facebook and Twitter and to increase social media engagement.
Action: Using an existing archive of photos submitted by customers and fans of the brand, I created a weekly social media feature called #WhereinWisconsin. Under that hashtag, every Wednesday, I shared a photo and invited Facebook and Twitter followers to guess where in the Wisconsin the photo was taken. At the end of the day, I announced the photo’s location.
Result: With a budget of just a few dollars per post, the series led to up to 10 times the reach of a typical update and 3-4 times as many comments/shares. The feature was launched in November 2015, running until Fall 2016.
If you would help creating engaging content and features for your company in social media, contact me at hammargrenk@gmail.com.
Photo by Marla Rauls
Logo by Kristin Mitchell Design